The analytical and the creative, in the same hands.
Hash & Heron is a strategy, design, and technology studio. We build the software, products, and brands a business actually runs on — shaped to how the work really works.
One discipline, not three vendors
Strategy, design, and technology aren't three teams you stitch together — they're one way of thinking, the analytical and the creative held in the same hands. That's what lets the work stay opinionated enough to take a position, and coherent from the first question to the last pixel. The deliverables that win are the ones willing to.
Three decades of pattern-matching
Behind the studio is thirty years of cross-industry work — financial services, lending & mortgage, retail, transportation, agriculture, biotech, commercial real estate, technology, energy, media, and travel. You can't learn an industry like mortgage in a quarter; the value is in having sat in the room while the money moved. Every domain deposits judgment that compounds into the next build.
Our conviction on AI
There are no AI wins — no software wins of any kind — without truly understanding how a company makes money. We learn the business before we touch the technology. Often the best path runs straight through infrastructure a company already owns: bespoke systems built inside the Microsoft and Azure stack, with open models that keep sensitive data private and in-house.
The stack
- Strategy & design: product strategy, brand, and design under one roof
- AI: Claude Code and AI-driven design/research workflows; private open models
- Frontend: React, Next.js, Astro, React Native, Tailwind CSS
- Backend: Node.js, GraphQL, PostgreSQL, Cloudflare Workers, Microsoft / Azure
- Infrastructure: Cloudflare, Azure, serverless-first
Let's build
If you need something built — not roadmapped into oblivion, but actuallybuilt — let's talk.